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Beauty of the unexpected

The happiest country in the world—12 unexpected aspects of the northern way of life

Finland has been named the happiest country in the world, for the 8th time running! We compiled 10 examples of what happiness looks like in this remote (and sometimes quirky) corner of the world.

March 20, 2025Lue suomeksi

Finland has been named the happiest country in the world for the 8th time in a row. The ranking is based on a survey including 143 countries. We are, of course, famous for our democracy, freedom of speech, free education, and stunning nature— but we have other surprising assets as well. The Kotona editorial team has gathered 12 examples of what Finnish happiness looks like!

1. We’ll make a sauna out of anything (like ice, trampolines, or even whiskey barrels).

Of course, you can’t talk about Finnish happiness without mentioning the sauna. And we’ll make a sauna anywhere, anytime, and out of anything. Take a peek at, for example, an ice sauna or a trampoline sauna.

Finland happiest country in the world: Whiskey barrel sauna and its owners
This whiskey barrel could hold up to 10,000 liters of liquor, but nowadays it’s a sauna for a family in western Finland.

2. In winter, we take a dip in an ice hole. Or in a chest freezer ice hole.

After a sauna, Finns go for a swim, whether it’s July or February. And how handy it is if you can take a dip anytime, whether the lake is frozen over or not—like Mari, whose chest freezer converted into an ice hole doesn’t freeze over thanks to its lid.

Finland happiest country in the world: Chest freezer ice hole
Open the lid and dive in! Is ice bathing the reason Finland is the happiest country in the world?

3. And in summer, we really bathe.

Finland is the land of a thousand lakes (actually 168,000 of them!). In addition to lakes, we swim in the sea, in ponds, rivers, swimming pools, hot tubs, and jacuzzis.

Finland happiest country in the world: Small spa crafted from a bathtub on the lake shore
It’s nice to relax in an herbal bath, gazing over Lake Saimaa, the largest of Finland’s numerous lakes.

4. Even though summer flies by and winter is long and dark, we know how to make the most of both.

In school, we Finns are taught that Finland has four seasons. In reality, it feels as if there are only two: the bright but fleeting summer (that’s when we barbecue, go on picnics, expand the terrace, plant potatoes and pull up ground elder from our potato patches, pick blueberries for blueberry pie and get strawberries at the outdoor market for strawberry cake) and the three-quarters-of-a-year-long November, which we also call winter.

Finland happiest country in the world: At the smoke sauna
The happiest country's people know how to make the most of each season. When it’s cold and dark, the smoke sauna beckons.

5. We love Finnish design—so much so that we tattoo it on our arms.

Finns live surrounded by world-class design, but we don’t make a fuss about it. Then again, there are people like Jani, who bought a vacation home in a residential area designed by Alvar Aalto and furnished it with Aalto’s design. And Pertti, who cherishes his collection of over a hundred Artek stools.

Finland happiest country in the world: A tattoo of Aalto’s chair 66 on an arm
Aalto’s chair 66: a timeless, versatile, and easily movable seat—and an excellent subject for a tattoo, as Johannes knows.

6. We exercise, run, and hide surprises at bus stops—all, of course, while wearing wool socks.

Finland is a wool sock nation. Where else do they teach knitting a heel in school, practice wool sock workouts, compete in wool sock running, and knit socks as gifts for the homeless, for coworkers, and even for wedding guests?

Finland happiest country in the world: Hedgehog socks
A hedgehog—wait, a sock! Do you wear wool socks? We’d recommend it!

7. And when those socks eventually get holes in them, we darn them or decorate them with balloons.

A Finn understands that mending clothes can actually be a luxury: “You can only do it if you have enough time,” explains Niko, who repairs his torn clothes as spectacularly as possible.

Finland happiest country in the world: Old socks decorated with balloons
Even better than new! In socks mended by Marja, balloons float and houseplants grow.

8. We plant the tallest possible hedge in our yard (preferably thuja), hoping it blocks the neighbor’s view.

For a Finn, it’s perfectly natural to drive 600 kilometers back and forth in one day, only to sit quietly in the corner at a family gathering. No one would find it strange, let alone get upset. Of course, the best is if you can retreat to a wilderness cabin in Lapland alone, or at most with your own family.

Finland happiest country in the world: Dense, trimmed thuja hedge
Privacy is a human right, and Finns know this well—it’s evident in our love for thuja hedges and shrubs that quickly grow into a dense thicket around the yard.

9. And then we transform an apartment building yard into a flower paradise together, and establish a commune for single parents.

But when a Finn puts their head together with another Finn, all sorts of amazing things happen. As a result of a crazy idea among a group of friends, you might renovate an old tuberculosis sanatorium into a castle-like home for the whole group. Or you could establish a commune for single-parent families. Or if you don’t want to go as far as move in together, you might, with a few neighbors, transform a dull apartment building yard into a colorful flower garden—a grandmothers’ playground, as Anja calls it.

Finland happiest country in the world: Anja and Sirpa watering flowers in the apartment building’s garden
After afternoon coffee, Anja and Sirpa head to their own playground—that is, the garden of their apartment building, to nurture the plants. Finnish happiness can also look like this!

10. We grow up on school food

We Finns are proud of the fact that we have free school lunches and daycare meals. There’s plenty of shared memories across generations about chicken fricassee, spinach pancakes, and pea soup—some love them, some hate them. Have you ever tasted Finnish pea soup?

Finland happiest country in the world: Pea soup, chopped onions, and mustard on plates
We heart free school meals! Perhaps Finnish happiness tastes like pea soup?

11. For Finns, more important than exterior splendor is inner beauty (or is it mushy texture? After all, we love liver casserole and mämmi).

Our delicacies—salmiakki, licorice, and mämmi—are as black as the landscape on a November night. But a Finn knows not to let appearances deceive them.

Finland happiest country in the world: Mämmi
Mämmi is a traditional Finnish Easter delicacy whose main ingredient is rye—and which doesn’t boast with its looks. Many sprinkle sugar on their mämmi and drizzle cream or vanilla sauce alongside.

12. Let’s make coffee.

If you visit a Finn, you are bound to hear the following suggestion: “Let’s make coffee.” The coffee maker bubbling away in the kitchen is perhaps the most Finnish sound of all. Would you like milk or sugar?

Finland happiest country in the world: Coffee pot over a campfire
In addition to filter coffee, the residents of the happiest country in the world love to sip campfire coffee.

Updated on March 20, 2025 at 9:00 AM: The results of the Happiness Report have been adjusted to reflect the 2025 results, in which Finland was named the happiest country in the world for the eighth consecutive year. The article was originally published on March 22, 2024.

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