A home like a soft linen shirt: light shades and natural materials define the wooden house of Bypias founder Pia Erlund

A split tree trunk with embedded wooden knobs serves as a coat rack, beautifully complemented by a wooden shoe shelf. On the side table, a lush burst of grass in a pot offers a striking alternative to a houseplant.

Old jeans hang on the wall, like an installation made just for that space. Similarly, the hallway coat rack holds everyday clothes. It’s not so much about the items, but the casual way the stylist knows how to handle and use them.

Fashion designer Pia Erlund’s yellow house in Kirkkonummi reflects a holistic approach, a philosophy of living that extends to interior design, clothing, textiles, food, and the way things are done. Clothes that suit the interior have been left out in the bedroom and entryway, while others—with distracting colors or clashing styles—are tucked away in the closet.

White and linen fabrics bring a touch of summer to the decor. The Tine K sofa is watched over by the pointy-eared Australian Terrier. The lamp, jute rug, cushions, and throws, as well as the handcrafted coffee table made of old wood, are by Bypias. The bowls are spittoons from the Far East.

A narrow passage leads from the fireplace room to the dining room, where Pia’s husband John sits. From the doorway peeks a floor lamp with a playful shade that resembles a tuft of hair. The armchair is by Tine K. The glass lanterns echo the ambiance of the fireplace.

You can infuse your home with a touch of beach ambiance using plush seating, jute rugs, and large baskets. Linen, whites, and weathered wood are the cornerstones of this style.

The old whitewashed plank floors, ceiling panels, lattice windows, and doors evoke the wooden house’s past. The windows provide an expansive view of the garden.

All the spaces are unified by the combination of white and wood, with genuine linen textiles adding their own layers. The colors and ambiance are Scandinavian style, seasoned with a touch of bohemian flair.

“We Nordics stay in safe waters; we enjoy natural, weathered, and muted shades. I don’t underestimate bright, pure colors either, as they can also make an impact with their liveliness,” Pia says.

The kitchen island provides ample space for prep and cooking. Two black pendant lamps from Ikea light up the countertop. The old display cabinet, purchased secondhand, holds white everyday beauties and vintage precious glassware.

These Bypias ‘Seaside’ linen duvet covers by Pia Erlund have navy blue stripes.

Pia markets the same lifestyle in her Bypias stores, even as far as Australia.

“I felt the need to create my own home textile collection, called Mummum, alongside the clothing line. It includes linen duvet covers, hand-woven throws, decorative pillows, and rugs. I follow trends, but the most important thing is to go your own way, because my collection is based on my personal touch,” Pia explains.

“Products need to be timeless, but they must always have a twist,” Pia asserts. For her, the starting point of design lies in authentic materials like wool and especially linen.

“My love for linen began when I was young. I love its authentic scent, texture, and character. I’ve favored it in both interiors and clothing. No fabric endures like linen; it drapes softly and hardly wrinkles even after washing. Even after 50 washes, it just lasts and becomes more beautiful. I’m tired of the disposable culture and admire the longevity of linen.”

Reksi relaxes on cool linen sheets. The unity between the plank floor and the Asian stools is based on matching tones and the feel of wood. The linen valance sheet is from Ellos. The charming wall lamps from Ikea can be adjusted to the desired position.

Avoid folding by hanging your clothes on hangers straight from the wash. This way, you can fit them tightly on the rack, and they become easier to use.

Behind the bedroom’s space-saving sliding doors is a walk-in closet with a sloped ceiling and a window. The closet doors can be left open, and the array of beautifully colored summer clothes is a delight to the eye.

It was in fact linen where everything began. Pia Erlund started her Bypias company by purchasing 500 euros’ worth of high-quality, thick linen. She found skilled seamstresses in Tallinn and designed a linen clothing collection that she sold online to consumers. Pia didn’t take a cent in loans or subsidies. Today, she has twelve brick-and-mortar stores and other sales points in Finland and Norway alone, with more on the way.

Appreciating the power of visual expertise, Pia works with Milan-based Finnish top photographer Paulina Arcklin.

“Paulina photographs our posters and interior images. Her interior design books are also irresistibly lovely,” Pia says, pointing to the denim posters by Paulina hung on the wall.

The space under the wooden stairs is put to good use with a built-in set of drawers and a cabinet for accessories. A niche near the ceiling cleverly stores books.

The sitting room glows in the early summer light, with greenery visible through the bay windows. After dining, guests can sink into the dining room’s oversized armchairs to enjoy a cup of coffee. If a chill sets in, they can warm up with the throws in the large baskets.

Pia Erlund knows her style perfectly, which is why it’s so easy to feel at home in her house.

The tranquil corner of the terrace is furnished with Tine K’s bamboo chairs and a wheeled table, bought at a Dutch flea market. A large sunshade from Asko, the same size and shape as the space, also shelters from the rain. The jute rug and bench are by Bypias.

Built in 1928, the wooden house spans approximately 190 square meters.